Updated: Aug 13, 2020
I am in the midst of celebrating my five-year anniversary of my business, Crossroads Coaching & Consulting, Inc. This five-year-thing got me thinking. Why did I start my business, and why did I pick the name that I did?
I chose the name Crossroads Coaching & Consulting because we often find ourselves at crossroads, both big and small, at various times in our lives. I believe the essence of a crossroads is a yearning to do something more, something bigger that draws us to what we are meant to do in this life. It is something that challenges our old ways of thinking and doing.
There is usually a trigger of some sort that brings us to a crossroads, but the effect is the same, “What do I do next?” Even at my five-year anniversary, I found myself at a crossroads. I have been thinking that I just might be playing it safe and doing what I know because it’s comfortable and secure, and not doing what I really love to do. I decided to take action. I signed on with a business mentor to help me get to the heart of what I want my business to be. I felt strongly that I had to get this figured out first, before I take more action in my business. A big “aha” happened for me during a recent trip to Ft. Lauderdale where I had the chance to be with my business mentor’s community of women entrepreneurs.
What a fantastic experience. I had the opportunity to tap into new energy around the work that I do and the gifts and talents that I bring to my clients. This was what became clear to me in Ft. Lauderdale. I help highly motivated leaders and professionals who struggle with feeling overwhelmed and stuck, but desire to move forward and make a bigger, more positive impact.
I want leaders to leverage their strengths to create a more fulfilling world.
I want to be a business partner who connects, cares, visualizes and strategizes action – for leaders and maximizers who want to be even more impactful while standing in their strengths.
I want to be sensitive, yet strong and steady, and support people who want to lead with conviction, purpose, strength, and impact.
So how does this apply to you if you are a senior leader in a company? You and I are very much the same. We strive for the same things – to make a difference to those around us. We want to create a bigger impact. We want to be strong and confident, to know that we are moving in the right direction. Sometimes we feel stuck and don’t know what to do next. We need help. But we find it, and then we take one step forward, and then another. If you’re feeling like something is pulling you out of your comfort zone, that’s a good thing. It means you are gearing up for something new, something better. Sure it is a little unsettling, maybe even a little scary, but I did it. I will continue to do it. So will you – and I am here to help you because that’s what I love to do.